Pro Latam
For governments, IPAs and cities in Mexico and Latin America
Attract investment with a partner that brings the investors
We help governments, investment promotion agencies, and cities across Mexico and Latin America attract Foreign Direct Investment, position their territory internationally, and connect directly with the US and European companies we are already helping enter the region. We bring investors, not just a strategy deck.
Our edge
We work both sides of the deal
Most investment-promotion consultants hand you a strategy and a slide deck. We are different: because Pro-Latam also helps US and European companies enter Mexico and Latin America, we do not just advise you on how to attract investment, we introduce the actual companies and investors we are already working with. Your territory becomes proof for those companies, and those companies become real projects for your territory.
The moment is now
Nearshoring is driving record investment into the region, and public institutions are competing harder than ever for it. In Mexico, Plan Mexico and the rollout of 32 state investment committees have given an entire tier of government the mandate to attract FDI, and a similar wave is playing out across Latin America. Most lack the international network to convert that mandate into real projects. That is exactly the gap we fill.
US$23.6B
FDI into Mexico, Q1 2026 (record)
32
State investment committees in Mexico
100k+
Companies and investors in our network
20+
Countries of on-the-ground experience
What We Offer
A complete toolkit for public institutions competing for investment and international relevance.
Investment Promotion
We help you attract Foreign Direct Investment: from identifying priority sectors and building a compelling investment case, to generating qualified investor leads through our network of 100,000+ international companies and investors, to aftercare that keeps investors engaged after they land. And where we can, we bring companies we already work with.
Economic Development and Sustainable Potential Studies
Data-driven studies that map a territory's competitive advantages, priority industries, export potential and sustainable-investment opportunities. We combine on-the-ground intelligence with our Latin American Cities market data to give decision-makers a clear, evidence-based picture of where the real opportunities are.
Events and Trade Missions
We design and run inbound and outbound trade missions, business agendas, and high-level delegations. Curated meetings with pre-vetted partners, investors, and institutions so every mission produces real connections, not just photos.
Nation and City Branding
We position territories on the international stage to attract investment, talent, and tourism. Strategy, narrative, and targeted outreach that turn a region's strengths into a clear, credible value proposition for the audiences that matter.
Government-to-Business Connections and Strategic Alliances
We open doors. Through our community of 300,000+ leaders and the Latin American Leaders Awards, we connect public institutions with the international companies, investors, and partners that can advance their agenda, and help structure the alliances that make it happen.
Economic Diplomacy and Geopolitical Intelligence
Advisory for public decision-makers navigating a complex global landscape. We provide geopolitical and market intelligence, risk reading, and strategic counsel drawn from 15 years of on-the-ground experience across 20+ countries.
Sustainable Development and Multilateral Funding
Sustainable and green investment is where much of today's development funding flows. We help your territory position for and partner in sustainable economic development programs backed by multilateral funders such as CAF, the IDB, the European Union and the World Bank, acting as a knowledge and implementation partner so the agenda turns into funded, real projects.
How an engagement works
A clear path from evidence to real investment, scoped to your goals.
STEP 1
Attractiveness study
An Investment Attractiveness and Sustainable Development study for your territory: priority sectors, competitive edge, and the investment case.
STEP 2
Promotion program
Investor targeting and outreach through our network, positioning your territory to the companies most likely to invest.
STEP 3
Missions and G2B
Inbound and outbound missions and the Latin American Leaders Awards, putting decision-makers in front of real investors.
STEP 4
Aftercare
We keep investors engaged after they land, so projects are retained and expanded, not lost.
Why Public Institutions Work With Us
300k+
Community Leaders
100k+
Companies and Investors
15 Yrs
On-the-Ground Experience
20+
Countries Covered
Straight answers
What makes you different from a traditional investment-promotion consultant?+
We work both sides of the deal. Because we also help US and European companies enter Mexico and Latin America, we do not just advise you on attracting investment, we introduce the actual investors we are already working with. Real deal-flow, not just a strategy deck.
Do you only work with Mexico?+
Mexico is a strong focus given the nearshoring wave and Plan Mexico, but we work with governments, investment promotion agencies and cities across Latin America, drawing on 15 years of on-the-ground experience in 20 or more countries.
How does an engagement usually start?+
Most engagements start with an Investment Attractiveness and Sustainable Development study for your territory, then move into an investment promotion program, missions and government-to-business connections, and investor aftercare.
Can you help us access multilateral funding?+
Yes. We help territories position for and partner in sustainable economic development programs backed by multilateral funders such as CAF, the IDB, the European Union and the World Bank, acting as a knowledge and implementation partner.
Let's Build Your Investment Agenda
Book a meeting with our team. We'll discuss your goals, the opportunities in your territory, and how Pro-Latam can help you reach international investors and partners.