Pro-Latam Research

Data Reports

Original research on Mexico and Latin America, built from official records and published in full: the story, the dashboard, the methodology and the raw data.

Reports led by Roberto A. Arrucha, Director of Pro-Latam.

How these reports are made

Every figure is sourced

Not a single number without its origin. If a datum cannot be verified against the primary source, it is labelled as such or left out. It is never filled in.

Evidence level on show

Each figure states whether it is official, academic, an own calculation on official data, a press-reported figure or a scenario. The reader always knows what they are reading.

Downloadable data

Every series can be downloaded as CSV from the dashboard, and the methodology explains how each derived indicator was built.

All reports

Latest report

·2024 Economic Census data

The 2024 Economic Census asked, for the first time in the country's history, whether firms used artificial intelligence. 5.4 million economic units answered: AI came eighth of nine tools, below 3D printing. The National AI Plan, published in April 2026, contains no instrument to move that figure.

2.1%

of units with digital tools use AI

1 de 9

the word SME appears once, describing Spain

5.4x

between Nuevo León and Tlaxcala

0

Mexican systems in the TOP500

Artificial intelligencePublic policyEconomic CensusTechnology adoptionCoatlicue

Primary sources: INEGI, ATDT, Secretaría de Economía, TOP500, CEPAL

·Data through the end of 2025

On 22 May 2026 Mexico and the European Union signed a modernised trade agreement. By then 65.7% of the value Mexico sold to Europe already entered duty free with no agreement at all. Official Eurostat data, tariff line by tariff line, since 2002.

65.7%

would have entered free with no agreement

48.3%

preference use, against 68.7% in 2008

5 de 13

sanitary categories Mexico may export

23.3% vs 12.7%

the tariff each side starts from in the new agreement

TradeEuropean UnionTariffsNon-tariff barriersModernised Global Agreement

Primary sources: Eurostat, INEGI, Diario Oficial de la UE, RASFF, DGSIAP

·Data through Q2 2026

In August 2026 it was reported that one in four digital loans in Mexico is in default. The figure is real, but it measures something else. Here is the official CNBV data, society by society, since 2009.

11.24%

consumer credit delinquency, per the CNBV

6.31% / 24.82%

digital against traditional lenders

39.3M

customers, nine times the 2020 figure

SofiposFintechConsumer creditFinancial inclusionCredit risk

Primary sources: CNBV, Banco de México, Agencia Reforma

·Data through the 2025/2026 harvest

Production, value, sugar mills, trade, indirect employment and territorial vulnerability in Veracruz's sugar industry, with every figure traced to its official source.

17

sugar mills in Veracruz

40%

of Mexico's sugarcane

8.02%

sugar recovery at the mill that closed

AgribusinessSugarVeracruzRegional riskTrade

Primary sources: SIAP, CONADESUCA, INEGI, DOF

Need this kind of analysis for a specific decision?

Pro-Latam is an investment promotion agency for Mexico and Latin America. These reports are public; bespoke work is not.

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